GDPR

Last Updated: 21 January 2026

Your Data Protection Rights

At Pickrally, we are committed to protecting your personal data and respecting your privacy rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This page provides detailed information about your rights and how to exercise them.

1. Who We Are

Pickrally is the data controller responsible for your personal data. We determine the purposes and means of processing personal data on our platform.

  • Data Controller: Pickrally
  • Address: 45 Creature Lane, London, EC2A 4BX, United Kingdom
  • Email: dpo@pickrally.co.uk

2. Lawful Bases for Processing

We only process personal data when we have a valid lawful basis. The lawful bases we rely on include:

2.1 Consent

Where you have given clear consent for us to process your personal data for specific purposes (e.g., accepting cookies). You can withdraw consent at any time.

2.2 Legitimate Interests

Where processing is necessary for our legitimate interests or those of a third party, provided your interests and rights do not override those interests. This includes:

  • Improving and maintaining the Site
  • Ensuring network and information security
  • Analysing usage patterns to enhance user experience

2.3 Legal Obligation

Where we need to process your data to comply with legal requirements, such as age verification.

3. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

3.1 Right to Be Informed

You have the right to know how your data is collected and used. This is provided through our Privacy Policy and this GDPR page.

3.2 Right of Access

You can request a copy of your personal data that we hold. This is commonly known as a Data Subject Access Request (DSAR).

3.3 Right to Rectification

You can request correction of any inaccurate or incomplete personal data.

3.4 Right to Erasure

You can request deletion of your personal data in certain circumstances, including:

  • When the data is no longer necessary for its original purpose
  • When you withdraw consent
  • When you object to processing and there are no overriding legitimate grounds

3.5 Right to Restrict Processing

You can request restriction of processing in certain circumstances, such as when you contest the accuracy of your data.

3.6 Right to Data Portability

You can request to receive your personal data in a structured, commonly used, machine-readable format.

3.7 Right to Object

You can object to processing based on legitimate interests or for direct marketing purposes.

3.8 Rights Related to Automated Decision-Making

We do not use automated decision-making or profiling that produces legal or similarly significant effects.

4. Data Subject Access Request (DSAR)

To submit a DSAR or exercise any of your rights, please contact us using the following methods:

  • Email: dpo@pickrally.co.uk
  • Post: Data Protection Officer, Pickrally, 45 Creature Lane, London, EC2A 4BX, United Kingdom

What to Include in Your Request

  • Your full name
  • Contact details (email or postal address)
  • Description of the information you are requesting
  • Any details that may help us locate your data

Response Time

We will respond to your request within one month of receipt. If your request is complex or we receive numerous requests, we may extend this period by a further two months, but we will notify you within the first month.

Verification

We may need to verify your identity before processing your request to ensure we do not disclose personal data to unauthorised individuals.

5. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected. Our retention periods are:

  • Cookie preferences: Until withdrawn or 365 days
  • Age verification status: Until withdrawn or 365 days
  • Analytics data: 26 months (anonymised)

After the retention period, data is securely deleted or anonymised.

6. Data Security

We implement appropriate technical and organisational measures to protect personal data, including:

  • Secure hosting with encrypted connections (HTTPS)
  • Regular security assessments
  • Access controls and authentication
  • Staff training on data protection

7. International Transfers

We primarily process data within the United Kingdom. If any data is transferred internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK Government.

8. Supervisory Authority

If you are not satisfied with our response to your request or believe we are processing your data unlawfully, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

  • Website: ico.org.uk
  • Telephone: 0303 123 1113
  • Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

We encourage you to contact us first to resolve any concerns.

9. Updates to This Page

We may update this GDPR information from time to time. Any changes will be reflected with an updated "Last Updated" date at the top of this page.

10. Contact Us

For any questions about your data protection rights or to exercise your rights, please contact:

  • Email: dpo@pickrally.co.uk
  • Address: Data Protection Officer, Pickrally, 45 Creature Lane, London, EC2A 4BX, United Kingdom